As a business owner or CMO, you need to know exactly who has access to your social properties and your website. You need to be clear about access levels and you need to know who can post on behalf of your brand. This post provides some things for you to ponder about when it comes to digital security at your organisation.
Some of us will manage social media properties, perhaps just a few or perhaps hundreds. You will hopefully already have in place strong policies to ensure people engage in a civilised way.
Marketing Automation forces certain changes within today’s marketing teams. This blog post covers some of my observations around changes to the team and the need to focus on a few key areas for success, data quality being one of the significant one.
Derek ⋅ Derek's Blog, Marketing Team ⋅ Content Marketing, Curated Content, E&Y, Eloqua, Ernst & Young, Hugh MacFarlane, Lead Nurturing, Marketing Qualified Leads, MQL, Oracle Marketing Cloud, The Leaky Funnel ⋅ 0 Comments
Have you been tasked with developing a lead nurturing campaign? Me too, my notes may save you some time.
In the world of Marketing, the idea of “conversion” needs to be much more than someone submitting a form. In the world of Sales, conversion is a prospect who becomes a customer because they’ve signed on the dotted line. How can Marketing support this process and help progress buyers on their journey?
When planning for a new year, one aspect I find that helps me focus my energies is the range of Insight reports I have access to with Oracle Marketing Cloud Eloqua.
V-Blogging was one of my 2015 NY resolutions. If I listen to #Ellen, I shouldn’t make any resolutions for 2016 until I achieve the 2015 resolutions. Let’s go.
I think the question “Is Eloqua easy to use” is probably the wrong question. As with any software platform, with the right training and an understanding of digital marketing, you’ll get the most from the platform. As it happens, I think Eloqua is easy to use. It manages to take a complex range of options and simplify them through an elegant graphical interface.
The development of content to support your marketing efforts can seem a huge challenge. In this blog post I’ve outlined a couple of ideas for the development of content that can come about from the simplest of ideas.
A couple of weeks ago, a customer told me she had passed on our details to a previous colleague and good friend. This friend is head of marketing at an organisation and is looking to understand how Marketing Automation can help them achieve their business goals.