43% of Australian Marketers Do Not Have a Content Strategy

How’s Your Content Strategy Looking?

Recent research from the Content Marketing Institute, ADMA and King Content tells us that 93% of Australian marketers are using content marketing. So if you’re a marketer reading this blog post, there’s a good change you’re using content marketing. However, how confident are you in the execution of your content marketing strategy?

This past week I met with a client in the publishing industry. Unlike many companies, they have no shortage of content. At the same time knowing how to best deliver that content can be a struggle.

I completed the Eloqua Content Marketing Grid exercise, it takes no more than 5 minutes and it gives you a framework, based on what you have available today and gives you a model to base your campaigns on in line with the buyer’s journey.

Click Here to complete your own grid.

Click Here to download Oracle Eloqua’s Marketing Automation Simplified white paper. The white paper covers:

  • Data and targeting
  • Email marketing
  • Lead nurturing
  • Lead scoring
  • Content marketing
  • Sales enablement

This link will take you to a page I built for work (this is my personal blog), so please be aware that you’ll more than likely be dropped into a lead nurturing campaign. You can unsubscribe at any time.