Whether we call them “networked computers” or the “Cloud”, these systems provide Marketers with an unprecedented level of access to profile and behavioural data to deliver the best possible experience to their prospects and customers.
Lead scoring is a must focus for any Modern Marketer. This process is made easier for Eloqua users by using the Lead Score Model builder. This post provides some tips for users.
This past week I spent two days with members of the Not-for-Profit industry at the annual Fundraising Institute Australia conference in Brisbane. My Noosa plans got postponed due to cyclone Marcia, but I managed to stay with some friends in New Farm where I’ve started on a campaign to reach out to the people we […]
We can deliver campaign after a campaign, but a content marketing strategy needs to form part of our overall strategy. I found some great tools form eConsultancy to help deliver the consistency we all seek.
I spend the majority of my time with customers helping them get more out of Oracle Marketing Cloud (Previously known as Eloqua). These conversations are centered around Customer Experience (CX) in the context of prospects and customers. Email and landing pages are at the core of those conversations.
We all have skills and expertise that can be used to support one or more of the many not-for-profit organisations in our community. Over the past few years, my partner and I have supported two such organisations helping them with the development of a CRM and a digital marketing plan to enhance their online presence. This blog post explores how we’ve done this.
The Christmas season brings a risk of inappropriate social media posts, at the end of the day you’re the one that’s in control – hopefully. However, posting to Social Media properties using your company account can bring a whole world of pain. Read further to discover how an understanding of the law, may help motivate you to be a little more careful this holiday season.
Over the past 12 months I’ve had to build a number of joint campaigns with our various business partners at work. I’m at a point now where I have a range of templates in place to help speed the process along. I wanted to share a few tips I’ve picked up along the way to help make the process easier and where possible, faster.
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
On a previous visit, about five months ago, we developed a campaign to target those members whose membership had lapsed but for less than 90 days. They refer to this as the “grace” period where they still offer services to the member even though their membership has lapsed.
The campaign was designed to get their lapsed members to renew. We developed a Segment within Eloqua to identify members whose membership has lapsed, but not for greater than 90 days.