I recently downloaded the Litmus 2018 State of Email Report. I’ve summarised the key points I believe are important for Modern Marketers and provided some context for Oracle Marketing Cloud Eloqua customers that they may want to review as they move forward with their campaigns in 2018.
As a business owner or CMO, you need to know exactly who has access to your social properties and your website. You need to be clear about access levels and you need to know who can post on behalf of your brand. This post provides some things for you to ponder about when it comes to digital security at your organisation.
Marketing Automation forces certain changes within today’s marketing teams. This blog post covers some of my observations around changes to the team and the need to focus on a few key areas for success, data quality being one of the significant one.
In the world of Marketing, the idea of “conversion” needs to be much more than someone submitting a form. In the world of Sales, conversion is a prospect who becomes a customer because they’ve signed on the dotted line. How can Marketing support this process and help progress buyers on their journey?
When planning for a new year, one aspect I find that helps me focus my energies is the range of Insight reports I have access to with Oracle Marketing Cloud Eloqua.
V-Blogging was one of my 2015 NY resolutions. If I listen to #Ellen, I shouldn’t make any resolutions for 2016 until I achieve the 2015 resolutions. Let’s go.
I started my own blog in order to capture things I’ve learnt along the way, primarily from a work point of view. However, a blog serves many purposes. I was in a meeting with a customer the other day and they googled a question about Eloqua and the first listing was my blog – who would have thought. Start blogging today, we all have so much to share.
Lead scoring is a must focus for any Modern Marketer. This process is made easier for Eloqua users by using the Lead Score Model builder. This post provides some tips for users.