We can deliver campaign after a campaign, but a content marketing strategy needs to form part of our overall strategy. I found some great tools form eConsultancy to help deliver the consistency we all seek.
I spend the majority of my time with customers helping them get more out of Oracle Marketing Cloud (Previously known as Eloqua). These conversations are centered around Customer Experience (CX) in the context of prospects and customers. Email and landing pages are at the core of those conversations.
Over the past 12 months I’ve had to build a number of joint campaigns with our various business partners at work. I’m at a point now where I have a range of templates in place to help speed the process along. I wanted to share a few tips I’ve picked up along the way to help make the process easier and where possible, faster.
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
Modern Marketers gain more from Oracle Eloqua Marketing Cloud One of the great benefits of the Cloud is the typical 3 month upgrade cycle. New functions to bolster your ability to get more out of Oracle Eloqua Marketing Cloud. There are 40+ new features being released in the Summer 2014 Eloqua update, I wanted to […]
Begin with providing value and go from there Marketers have a wide range of channels available to them to reach prospects. These are often split between above the line and below the line marketing efforts. Depending on the size of your organisation, you will have budget to cover both. In both the B2B and B2c space, […]
Real time delivery of data is the key to a better Customer Experience (CX) Over the past month I’ve had at least 4 conversations with prospects about integration and ongoing conversations with customers about their existing integration. Each of these conversations focus around Oracle Eloqua Marketing Cloud and their CRM or other enterprise systems. Why […]
Where to start? The starting point is usually a comment from someone that the website looks tired. This is probably not the best criteria to make a decision about updating the website. Reviewing visitor stats via Google Analytics or Insight reports from Oracle Eloqua Marketing Cloud are a better place to start. You need to understand […]
We read constantly of the changes in buyer behaviour and for most of us in the Marketing world, especially Digital Marketers, we see it happening. However, this past week I had my 15-year-old niece and a girlfriend visiting for the Easter school holidays. They’re from Adelaide, South Australia. Over this past week, I’ve seen first […]
I’ve spent three days with Oracle this week focussing on Oracle Marketing Cloud. 18 months ago, that was Eloqua. Today and US$3B dollars later it’s much more. It’s Oracle Social Relationship Management, it’s Oracle Content Management and when the paperwork is signed and sealed, it will be Oracle something…. at the moment it’s BlueKai – […]