We can deliver campaign after a campaign, but a content marketing strategy needs to form part of our overall strategy. I found some great tools form eConsultancy to help deliver the consistency we all seek.
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
We read constantly of the changes in buyer behaviour and for most of us in the Marketing world, especially Digital Marketers, we see it happening. However, this past week I had my 15-year-old niece and a girlfriend visiting for the Easter school holidays. They’re from Adelaide, South Australia. Over this past week, I’ve seen first […]
Maybe you’re a social media manager, or a CEO or a marketing director. Social will mean different things to each of you. I spent an afternoon recently with the team from Oracle and I’ve learnt a few things that I wanted to share. Organisations have an opportunity to use Social Media in a range of […]
Well I can feel some darts being thrown my way by the social media enthusiasts. I think it’s never the right approach to push something as a solution without really understanding the problem. So, in that context, Social Media is not the solution. Let’s work to understand the business problem and then determine the solution. […]