Since 1999 I’ve worked with customers around CRM platforms and Marketing Automation platforms. When integrated, it’s a match made in “data heaven”. However, there are some traps and considerations to take into account along the way. In this blog post, I want to try and save you some time and set you up for success.
It’s often cited as one of the major frustrations for marketers – to much data! We’ve gone from very little, to being overwhelmed in the space of 5 or so years. Here’s some tips for Modern Marketers.
I started my own blog in order to capture things I’ve learnt along the way, primarily from a work point of view. However, a blog serves many purposes. I was in a meeting with a customer the other day and they googled a question about Eloqua and the first listing was my blog – who would have thought. Start blogging today, we all have so much to share.
Whether we call them “networked computers” or the “Cloud”, these systems provide Marketers with an unprecedented level of access to profile and behavioural data to deliver the best possible experience to their prospects and customers.
Lead scoring is a must focus for any Modern Marketer. This process is made easier for Eloqua users by using the Lead Score Model builder. This post provides some tips for users.
This past week I spent two days with members of the Not-for-Profit industry at the annual Fundraising Institute Australia conference in Brisbane. My Noosa plans got postponed due to cyclone Marcia, but I managed to stay with some friends in New Farm where I’ve started on a campaign to reach out to the people we […]
We can deliver campaign after a campaign, but a content marketing strategy needs to form part of our overall strategy. I found some great tools form eConsultancy to help deliver the consistency we all seek.
I spend the majority of my time with customers helping them get more out of Oracle Marketing Cloud (Previously known as Eloqua). These conversations are centered around Customer Experience (CX) in the context of prospects and customers. Email and landing pages are at the core of those conversations.
We all have skills and expertise that can be used to support one or more of the many not-for-profit organisations in our community. Over the past few years, my partner and I have supported two such organisations helping them with the development of a CRM and a digital marketing plan to enhance their online presence. This blog post explores how we’ve done this.
The Christmas season brings a risk of inappropriate social media posts, at the end of the day you’re the one that’s in control – hopefully. However, posting to Social Media properties using your company account can bring a whole world of pain. Read further to discover how an understanding of the law, may help motivate you to be a little more careful this holiday season.