Over the past 12 months I’ve had to build a number of joint campaigns with our various business partners at work. I’m at a point now where I have a range of templates in place to help speed the process along. I wanted to share a few tips I’ve picked up along the way to help make the process easier and where possible, faster.
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
On a previous visit, about five months ago, we developed a campaign to target those members whose membership had lapsed but for less than 90 days. They refer to this as the “grace” period where they still offer services to the member even though their membership has lapsed.
The campaign was designed to get their lapsed members to renew. We developed a Segment within Eloqua to identify members whose membership has lapsed, but not for greater than 90 days.
Part of the challenge of finding the right person is seeing in that person, the ability to grow into the role you have available.
For me this had to be someone who could engage easily with people, was keen to learn the technology – in this case Oracle Eloqua Marketing Cloud.
Starting any new job brings its’ own set of challenges. For me, this meant brushing up on my Eloqua knowledge.
I’d used Eloqua 9 previously when I was at Ernst & Young. Since then, Eloqua had released Eloqua 10, a completely new platform with a radical new HTML 5 interface.
The highlight for me personally has been the interaction with some amazing marketers, helping them get more from Eloqua and working to ensure it helps them deliver a superior CX (Customer Experience) while supporting the Sales team with better qualified leads.
Modern Marketers gain more from Oracle Eloqua Marketing Cloud One of the great benefits of the Cloud is the typical 3 month upgrade cycle. New functions to bolster your ability to get more out of Oracle Eloqua Marketing Cloud. There are 40+ new features being released in the Summer 2014 Eloqua update, I wanted to […]
Begin with providing value and go from there Marketers have a wide range of channels available to them to reach prospects. These are often split between above the line and below the line marketing efforts. Depending on the size of your organisation, you will have budget to cover both. In both the B2B and B2c space, […]
Real time delivery of data is the key to a better Customer Experience (CX) Over the past month I’ve had at least 4 conversations with prospects about integration and ongoing conversations with customers about their existing integration. Each of these conversations focus around Oracle Eloqua Marketing Cloud and their CRM or other enterprise systems. Why […]
Where to start? The starting point is usually a comment from someone that the website looks tired. This is probably not the best criteria to make a decision about updating the website. Reviewing visitor stats via Google Analytics or Insight reports from Oracle Eloqua Marketing Cloud are a better place to start. You need to understand […]
We read constantly of the changes in buyer behaviour and for most of us in the Marketing world, especially Digital Marketers, we see it happening. However, this past week I had my 15-year-old niece and a girlfriend visiting for the Easter school holidays. They’re from Adelaide, South Australia. Over this past week, I’ve seen first […]