The development of content to support your marketing efforts can seem a huge challenge. In this blog post I’ve outlined a couple of ideas for the development of content that can come about from the simplest of ideas.
Some background This past week I spent two days with members of the Not-for-Profit industry at the annual Fundraising Institute Australia conference in Brisbane. My Noosa plans got postponed due to cyclone Marcia, but I managed to stay with some friends in New Farm where I’ve started on a campaign to reach out to the […]
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
How’s Your Content Strategy Looking? Recent research from the Content Marketing Institute, ADMA and King Content tells us that 93% of Australian marketers are using content marketing. So if you’re a marketer reading this blog post, there’s a good change you’re using content marketing. However, how confident are you in the execution of your content […]