It’s all about Customer Centricity & CX

On a previous visit, about five months ago, we developed a campaign to target those members whose membership had lapsed but for less than 90 days. They refer to this as the “grace” period where they still offer services to the member even though their membership has lapsed.

The campaign was designed to get their lapsed members to renew. We developed a Segment within Eloqua to identify members whose membership has lapsed, but not for greater than 90 days.

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