Marketing Automation forces certain changes within today’s marketing teams. This blog post covers some of my observations around changes to the team and the need to focus on a few key areas for success, data quality being one of the significant one.
Derek ⋅ Derek's Blog, Marketing Team ⋅ Content Marketing, Curated Content, E&Y, Eloqua, Ernst & Young, Hugh MacFarlane, Lead Nurturing, Marketing Qualified Leads, MQL, Oracle Marketing Cloud, The Leaky Funnel ⋅ 0 Comments
Have you been tasked with developing a lead nurturing campaign? Me too, my notes may save you some time.
When planning for a new year, one aspect I find that helps me focus my energies is the range of Insight reports I have access to with Oracle Marketing Cloud Eloqua.
V-Blogging was one of my 2015 NY resolutions. If I listen to #Ellen, I shouldn’t make any resolutions for 2016 until I achieve the 2015 resolutions. Let’s go.
A couple of weeks ago, a customer told me she had passed on our details to a previous colleague and good friend. This friend is head of marketing at an organisation and is looking to understand how Marketing Automation can help them achieve their business goals.
It’s often cited as one of the major frustrations for marketers – to much data! We’ve gone from very little, to being overwhelmed in the space of 5 or so years. Here’s some tips for Modern Marketers.
Whether we call them “networked computers” or the “Cloud”, these systems provide Marketers with an unprecedented level of access to profile and behavioural data to deliver the best possible experience to their prospects and customers.
Lead scoring is a must focus for any Modern Marketer. This process is made easier for Eloqua users by using the Lead Score Model builder. This post provides some tips for users.
This past week I spent two days with members of the Not-for-Profit industry at the annual Fundraising Institute Australia conference in Brisbane. My Noosa plans got postponed due to cyclone Marcia, but I managed to stay with some friends in New Farm where I’ve started on a campaign to reach out to the people we […]
We can deliver campaign after a campaign, but a content marketing strategy needs to form part of our overall strategy. I found some great tools form eConsultancy to help deliver the consistency we all seek.