This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
Starting any new job brings its’ own set of challenges. For me, this meant brushing up on my Eloqua knowledge.
I’d used Eloqua 9 previously when I was at Ernst & Young. Since then, Eloqua had released Eloqua 10, a completely new platform with a radical new HTML 5 interface.
The highlight for me personally has been the interaction with some amazing marketers, helping them get more from Eloqua and working to ensure it helps them deliver a superior CX (Customer Experience) while supporting the Sales team with better qualified leads.
Where to start? The starting point is usually a comment from someone that the website looks tired. This is probably not the best criteria to make a decision about updating the website. Reviewing visitor stats via Google Analytics or Insight reports from Oracle Eloqua Marketing Cloud are a better place to start. You need to understand […]
It’s easy to get excited about the range of functionality new software can provide, however with a Change Management hat on there are other considerations. I discovered one of those considerations today. During a recent on-boarding meeting with a new customer, we came to the point of discussing “email groups” which equates to the Preference […]
There’s great power in understanding the way people are engaging with you through their digital body language. Evaluation Periods in conjunction with the Eloqua Campaign Canvas and Decision steps provides the insight you need to understand a person’s digital body language. I remember when I started using Eloqua 10, I found the interface so easy […]
There’s plenty of advice out there for those Modern Marketers who want to build nurturing campaigns. I recently facilitated a Meetup for marketers to provide them with a process to build a “Lead Nurturing Campaign”. Here’s some insight from what talked about. Who are you Nurturing? This is the best place to start, but not […]
The new year seems to motivate change within some people. For some Modern Marketers it’s time to have some downtime and plan for the coming year. For the B2C Modern Marketer it’s a very busy time with post-Christmas sales. I spent this past week with three Eloqua customers in Melbourne, each meeting was slightly […]
It’s the first day back at work and I spent the morning with a prospect who’s looking to move from another marketing automation platform to Oracle Eloqua Marketing Cloud. I thought it was interesting to hear from them about why they wanted to make the change. They’re in the event business and have a […]
How’s Your Content Strategy Looking? Recent research from the Content Marketing Institute, ADMA and King Content tells us that 93% of Australian marketers are using content marketing. So if you’re a marketer reading this blog post, there’s a good change you’re using content marketing. However, how confident are you in the execution of your content […]
Making the decision to blog requires commitment. I look at my blog posts and they seem to fluctuate in their regularity which means I’ll probably never do well from an organic SEO point of view. But then again it really depends on your objective and why you want to blog. For me, my personal blog […]