I spend the majority of my time with customers helping them get more out of Oracle Marketing Cloud (Previously known as Eloqua). These conversations are centered around Customer Experience (CX) in the context of prospects and customers. Email and landing pages are at the core of those conversations.
Our ability to target a person with relevant offers is greatly enhanced if we understand their digital footprint. They key to success is being able to capture peoples online activities as they traverse the internet, your web assets and engage with your email campaigns and social properties. Life before a Digital Footprint In the example […]