Since 1999 I’ve worked with customers around CRM platforms and Marketing Automation platforms. When integrated, it’s a match made in “data heaven”. However, there are some traps and considerations to take into account along the way. In this blog post, I want to try and save you some time and set you up for success.
Real time delivery of data is the key to a better Customer Experience (CX) Over the past month I’ve had at least 4 conversations with prospects about integration and ongoing conversations with customers about their existing integration. Each of these conversations focus around Oracle Eloqua Marketing Cloud and their CRM or other enterprise systems. Why […]