It’s time to redo the Nurturing Campaign
Have you been tasked with developing a lead nurturing campaign? Me too, my notes may save you some time.
Oracle Marketing Cloud
This is how I analyse my Eloqua campaign performance
When planning for a new year, one aspect I find that helps me focus my energies is the range of Insight reports I have access to with Oracle Marketing Cloud Eloqua.
One idea for Content, it’s just a matter of asking a few questions
The development of content to support your marketing efforts can seem a huge challenge. In this blog post I’ve outlined a couple of ideas for the development of content that can come about from the simplest of ideas.
Referrals, Marketing Automation & CX
A couple of weeks ago, a customer told me she had passed on our details to a previous colleague and good friend. This friend is head of marketing at an organisation and is looking to understand how Marketing Automation can help them achieve their business goals.
Let’s take a look at analytcis for the rest of us | Oracle Marketing Cloud Eloqua
It’s often cited as one of the major frustrations for marketers – to much data! We’ve gone from very little, to being overwhelmed in the space of 5 or so years. Here’s some tips for Modern Marketers.
Taking advantage of the Cloud
Whether we call them “networked computers” or the “Cloud”, these systems provide Marketers with an unprecedented level of access to profile and behavioural data to deliver the best possible experience to their prospects and customers.
Your lead scoring must be more than just profile data
Lead scoring is a must focus for any Modern Marketer. This process is made easier for Eloqua users by using the Lead Score Model builder. This post provides some tips for users.
2014 a review of Marketing Automation
I spend the majority of my time with customers helping them get more out of Oracle Marketing Cloud (Previously known as Eloqua). These conversations are centered around Customer Experience (CX) in the context of prospects and customers. Email and landing pages are at the core of those conversations.
Partner Marketing & Marketing Automation
Over the past 12 months I’ve had to build a number of joint campaigns with our various business partners at work. I’m at a point now where I have a range of templates in place to help speed the process along. I wanted to share a few tips I’ve picked up along the way to help make the process easier and where possible, faster.
Content Marketing – Start Here
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
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