A couple of weeks ago, a customer told me she had passed on our details to a previous colleague and good friend. This friend is head of marketing at an organisation and is looking to understand how Marketing Automation can help them achieve their business goals.
I’ve spent three days with Oracle this week focussing on Oracle Marketing Cloud. 18 months ago, that was Eloqua. Today and US$3B dollars later it’s much more. It’s Oracle Social Relationship Management, it’s Oracle Content Management and when the paperwork is signed and sealed, it will be Oracle something…. at the moment it’s BlueKai – […]
There’s plenty of advice out there for those Modern Marketers who want to build nurturing campaigns. I recently facilitated a Meetup for marketers to provide them with a process to build a “Lead Nurturing Campaign”. Here’s some insight from what talked about. Who are you Nurturing? This is the best place to start, but not […]
It’s easy to get a little over excited about Social Media. We understand from the chart below that email still drives more referral traffic than social. Considerations The flip side of the data above is the 331% year on year growth of social media as referral traffic. As you plan your campaigns keep both email […]