As a business owner or CMO, you need to know exactly who has access to your social properties and your website. You need to be clear about access levels and you need to know who can post on behalf of your brand. This post provides some things for you to ponder about when it comes to digital security at your organisation.
Some of us will manage social media properties, perhaps just a few or perhaps hundreds. You will hopefully already have in place strong policies to ensure people engage in a civilised way.
The Christmas season brings a risk of inappropriate social media posts, at the end of the day you’re the one that’s in control – hopefully. However, posting to Social Media properties using your company account can bring a whole world of pain. Read further to discover how an understanding of the law, may help motivate you to be a little more careful this holiday season.
We read constantly of the changes in buyer behaviour and for most of us in the Marketing world, especially Digital Marketers, we see it happening. However, this past week I had my 15-year-old niece and a girlfriend visiting for the Easter school holidays. They’re from Adelaide, South Australia. Over this past week, I’ve seen first […]
Well I can feel some darts being thrown my way by the social media enthusiasts. I think it’s never the right approach to push something as a solution without really understanding the problem. So, in that context, Social Media is not the solution. Let’s work to understand the business problem and then determine the solution. […]
Our ability to target a person with relevant offers is greatly enhanced if we understand their digital footprint. They key to success is being able to capture peoples online activities as they traverse the internet, your web assets and engage with your email campaigns and social properties. Life before a Digital Footprint In the example […]
It’s easy to get a little over excited about Social Media. We understand from the chart below that email still drives more referral traffic than social. Considerations The flip side of the data above is the 331% year on year growth of social media as referral traffic. As you plan your campaigns keep both email […]
Choosing a CRM I’ve made it no secret that I work for an Oracle reseller and salesforce.com implementor, CRMNow in North Sydney, Australia. In my role at the Marketing Director I get involved with the sales team in their selling efforts while also working on our own lead generation activities. Those activities generally include social […]
The 30th May 1983 cover article of TIME magazine was titled “The New Economy”, it described the transition from heavy industry to a new technology based economy. Eleven years later, the 25th July 1994 cover article was titled “The Strange New World of the Internet”. It had taken over one hundred years from the Industrial […]