Welcome to my Blog
I’m all about sharing what I’ve learnt, in the hope it will help you in what you’re doing and maybe even save you some time. Enjoy!
Marketing Automation & Modern Marketing
Deliver richer, more personalised campaigns
I’ve been an Eloqua customer and I’m currently working for an Oracle CX Marketing business partner, Marketing Cube. I have a tonne of resources to share with you. See below for key resources.
How will the remainder of 2020 shape up and what long term changes can we expect? Does Marketing Automation have a role to play in this new normal? I think it does, I’ve outlined my thoughts below.
2020 has certainly taken us all in a direction that none of us could have imagined. I’ve been WFH (working from home) for almost four months at this point. I have my first work related face-to-face meeting this coming week at the office, there will be just four of us with two joining by ZOOM.
The Australian Communications and Media Authority (ACMA) recently issued an infringement notice for AU$1,003,800, the biggest fine the regulator has ever issued*. Does the consumer have some responsibility in this process? I think they do. Personally, I don’t believe the “customer is always right”. That statement is ludicrous when you really take it apart. Some people will cringe at my view. It’s a sentiment largely pushed from the US and has permeated its’ way around the western world.
Resources for Eloqua Modern Marketers
Watch | Read | Learn
Marketing Cube provide a range of services for Oracle Marketing Cloud customers. Implementation services, marketing automation consulting and thought leadership via their blog.
The YouTube channel includes replays from their long running and popular Eloqua User Group. You’ll also find quick tips and other resources for Eloqua customers.
The Help Centre is your number one location for all aspects of Eloqua. The Help Centre is more of a user guide format than a collaborative community like Topliners.
The Oracle Marketing Cloud Modern Marketing Blog is filled with thought leadership for all marketers. You’ll find loads of information and ideas from a range of industry leaders.
The Oracle Marketing Cloud YouTube Channel contains a range of videos for the various platforms that make up their Marketing Cloud e.g. Eloqua, Responsys, Content Marketing and more.
Modern Marketing Webinars
Each month I host the Eloqua User Group via webinar.
Join the User Group to ensure you receive reminders each month.
This site is edited and maintained by Derek Bell. All comments and insight are my own unless otherwise cited.