Modern Marketing Tips

Welcome to my Marketing Automation Blog

I’m all about sharing what I’ve learnt, in the hope it will help you in what you’re doing and maybe even save you some time. Enjoy!

Marketing Automation & Modern Marketing

Deliver richer, more personalised campaigns

I’ve been an Eloqua customer, and I’m currently working for a marketing automation specialist agency, Marketing Cube.
I have a tonne of resources to share with you. See below for key resources.

Two office workers sitting at their desk discussing their generative AI strategy.

A sleek metallic humanoid robot pouring bright blue Kool-Aid from a glass pitcher into a glass on a table at a conference. The robot spills the liquid over the edge of the glass, creating a blue splash onto the wooden surface. On the right, a young man wearing a blazer and a conference badge with the name "LIAM O." looks at the spill with a startled expression. In the background, conference attendees converse in a brightly lit hall near banners reading "AI and Future Trends 2027" and "THE FUTURE OF SERVING."

Article promo: 'Human-in-the-Loop' matters for GenAI marketing copy, shown by a man with a striped towel by a river.

A diverse team of seven colleagues collaborates around a wooden conference table in a modern office. A man wearing a rainbow lanyard stands in the center, and a woman using a wheelchair sits on the far right, typing on a laptop.

Are you about to choose a Marketing Automation platform? Start with your audience | Part 1

Eloqua Personas for Segmentation, Dynamic Content, and AI Optimisation

Wide open field with overhanging branches in the foreground.

The interplay between sales and marketing has always been a critical factor in achieving success.

Successful events begin with an exceptional invitation campaign. “Exceptional” takes time & planning.

How Lead Nurturing campaigns & Marketing Automation can revolutionise your B2B sales

Quality data essential to personalisation that connects

Personalisation tips for savvy Eloqua users.

Eloqua for dummies – Beginners start here

I’ve just published chapter four, a focus on event registration managed by Eloqua.

Chapter 4 | Event Registration Tips

Resources for Eloqua Modern Marketers

Watch | Read | Learn

Marketing Automation Blog

Marketing Cube provides a range of services for Oracle Marketing customers. Implementation services, marketing automation consulting and thought leadership via their blog.

On-demand webinars & more

The YouTube channel includes replays from Marketing Cube’s long running and popular Eloqua User Group. You’ll also find quick tips and other resources for Eloqua customers.

Oracle Eloqua help centre

The Help Centre is your number one location for all aspects of Eloqua. The Help Centre is more of a user guide format than a collaborative community like Topliners.

Oracle Marketing Blog

The Oracle Marketing Modern Marketing Blog is filled with thought leadership for all marketers. You’ll find loads of information and ideas from a range of industry leaders.

Oracle Marketing help centre videos

Oracle Marketing YouTube Channel contains a range of videos for the various platforms that make up their Marketing Cloud e.g. Eloqua, Responsys and more.

Oracle Cloud Customer Connect

Oracle Customer Connect is a collaborative community. You will need to create a FREE user account in order to gain full access and to engage in discussions and ask questions of the community.

Modern Marketing Webinars

Each month I host the Eloqua User Group via webinar.
Join the User Group to ensure you receive monthly reminders.

Subscribe to the Eloqua User Group Today

This site is edited and maintained by Derek Bell. All comments and insight are my own unless otherwise cited.