Derek has worked in the Sales & Marketing Consulting and CRM industries for over 25 years. He's consulted to companies in Australia and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM, automated marketing and Social as enablers and not a solution in and of themselves.
I recently downloaded the Litmus 2018 State of Email Report. I’ve summarised the key points I believe are important for Modern Marketers and provided some context for Oracle Marketing Cloud Eloqua customers that they may want to review as they move forward with their campaigns in 2018.
As a business owner or CMO, you need to know exactly who has access to your social properties and your website. You need to be clear about access levels and you need to know who can post on behalf of your brand. This post provides some things for you to ponder about when it comes to digital security at your organisation.