Modern Marketers gain more from Oracle Eloqua Marketing Cloud

One of the great benefits of the Cloud is the typical 3 month upgrade cycle. New functions to bolster your ability to get more out of Oracle Eloqua Marketing Cloud. There are 40+ new features being released in the Summer 2014 Eloqua update, I wanted to focus on just a few of the high points in this post. I’ll explore more of them over the coming weeks.

Create a Simple Email Campaign

I was initially hesitant about this upgrade. I spent much of my day with customers encouraging them to do more than simple batch email campaigns i.e. a single Segment followed by one email. That’s it, no decision criteria e.g. did they open the email? Yes or No? Then send a repeat to those that didn’t open the email.

However, it’s clear that from time to time we all need the ability to do exactly that, define a Segment of contacts and send a single email. It’s often needed to get out an announcement of some sort. Perhaps the target Segment is about a product announcement etc.

The new Create a Simple Email Campaign feature doesn’t necessarily save you time, creating a single step campaign on the Eloqua Campaign Canvas is literally a 5 minute exercise. The upside to the Create a Simple Email Campaign feature is the elegance of the compilation of the assets and the available reporting in a simple wizard style interface.

Click Here to see screen shots of the end-user experience.

Enhanced Eloqua Profiler

The new Profiler sports a great new design and consolidates more information on one screen reducing the need for the user to click-through to various views. A summary of the enhancements is below:

• Feed of activities with the most recent at the top of the list, with no extra clicks
• More modern look and feel
• External activities to give a 360-degree view of the buyer
• Filters for each activity type (for example: Email Sent, Web Page Viewed, etc.)
• Activity Search to find specific text within the history of the feed
• View the Contact’s Lead Score (with setting to change lead score model, for instance if you have both enterprise and consumer divisions.)
• Title and Name of Company
• Contact information including email address, phone number and Twitter handle

Functionality in Classic Profiler that is not in Profiler Stream View:

• Most recent search term and search engine
• Subscribed or unsubscribed to emails
• Embedded Twitter Feed (instead, links to actual Twitter feed)

Profiler Stream View as the Default Profiler Experience:

• Profiler Stream View will be the default experience with the summer release. There is no url change and no flag needs to be set.

Classic Profiler still exists:

• If you wish to continue using Classic Profiler, then add “&stream=false” in the Profiler URL.

For example:

• If you are using direct login then originally the URL for a lead was: https:///apps/profiler/index.aspx?emailAddress={!lead.email} now it will be https:///apps/profiler/index.aspx?emailAddress={!lead.email}&stream=false

Discover More About Oracle Eloqua Marketing Cloud at Topliners

Click Here to access Eloqua’s online community of users – Topliners. Search for “Summer 2014” and discover more about the functionality being rolled out over June/July 2014. You may need to create a FREE account to access some information.