The interplay between sales and marketing has always been a critical factor in achieving success & business growth. While both teams share the common goal of generating revenue, their approaches and objectives often differ, leading to misaligned efforts and a fragmented customer experience. This is where the concept of sales and marketing unification comes into […]
Posts by Derek Bell:
In today’s competitive business landscape, it’s essential to make your marketing campaigns stand out. With so many companies vying for the attention of their target audience, it’s more crucial than ever to create a personal connection with your audience. This is where personalisation comes in. Personalisation is the process of tailoring your marketing efforts to […]
B2B sales require a different approach than B2C sales, and high-value products or services are no exception. The right marketing strategy and tools can make a significant difference in how your business operates and reaches its goals. Today, I’d like to explore how lead nurturing campaigns and marketing automation platforms like Eloqua and Salesforce Account […]
The importance of high-quality data in driving greater personalisation in email communications cannot be overstated. Having access to accurate and up-to-date customer data is essential for crafting successful, individualised email campaigns that drive conversions and meet business goals.
When attempting to personalise your campaigns, you don’t want to struggle with your platform and with limited capability. There are no shortage of sources for you to learn about “personalisation” or even “hyper-personalisation”. I’d suggest the difference between the two has more to do with buzz-words than anything else. Regardless of buzz-words, your data will […]
Unlike our colleagues marketing shoes or handbags, we rarely have the number of contacts in our campaigns to derive any real empirical value from an A/B test, so a different approach is needed and more time is needed. What our colleagues in a low value environment may achieve in minutes, could take us weeks or even months.
Your email database needs to be treated with respect & increasing regulatory changes across multiple countries are making this an even greater pressing business need.
After all, your contact database is made up of people, people who at some point have expressed interest in your organisation and perhaps even purchased products or services from you, or perhaps donated to your cause.
How will the remainder of 2020 shape up and what long term changes can we expect? Does Marketing Automation have a role to play in this new normal? I think it does, I’ve outlined my thoughts below.
2020 has certainly taken us all in a direction that none of us could have imagined. I’ve been WFH (working from home) for almost four months at this point. I have my first work related face-to-face meeting this coming week at the office, there will be just four of us with two joining by ZOOM.
The Australian Communications and Media Authority (ACMA) recently issued an infringement notice for AU$1,003,800, the biggest fine the regulator has ever issued*. Does the consumer have some responsibility in this process? I think they do. Personally, I don’t believe the “customer is always right”. That statement is ludicrous when you really take it apart. Some people will cringe at my view. It’s a sentiment largely pushed from the US and has permeated its’ way around the western world.