When planning for a new year, one aspect I find that helps me focus my energies is the range of Insight reports I have access to with Oracle Marketing Cloud Eloqua.
V-Blogging was one of my 2015 NY resolutions. If I listen to #Ellen, I shouldn’t make any resolutions for 2016 until I achieve the 2015 resolutions. Let’s go.
I think the question “Is Eloqua easy to use” is probably the wrong question. As with any software platform, with the right training and an understanding of digital marketing, you’ll get the most from the platform. As it happens, I think Eloqua is easy to use. It manages to take a complex range of options and simplify them through an elegant graphical interface.
The development of content to support your marketing efforts can seem a huge challenge. In this blog post I’ve outlined a couple of ideas for the development of content that can come about from the simplest of ideas.
A couple of weeks ago, a customer told me she had passed on our details to a previous colleague and good friend. This friend is head of marketing at an organisation and is looking to understand how Marketing Automation can help them achieve their business goals.
Since 1999 I’ve worked with customers around CRM platforms and Marketing Automation platforms. When integrated, it’s a match made in “data heaven”. However, there are some traps and considerations to take into account along the way. In this blog post, I want to try and save you some time and set you up for success.
It’s often cited as one of the major frustrations for marketers – to much data! We’ve gone from very little, to being overwhelmed in the space of 5 or so years. Here’s some tips for Modern Marketers.
I started my own blog in order to capture things I’ve learnt along the way, primarily from a work point of view. However, a blog serves many purposes. I was in a meeting with a customer the other day and they googled a question about Eloqua and the first listing was my blog – who would have thought. Start blogging today, we all have so much to share.
Lead scoring is a must focus for any Modern Marketer. This process is made easier for Eloqua users by using the Lead Score Model builder. This post provides some tips for users.
Some background This past week I spent two days with members of the Not-for-Profit industry at the annual Fundraising Institute Australia conference in Brisbane. My Noosa plans got postponed due to cyclone Marcia, but I managed to stay with some friends in New Farm where I’ve started on a campaign to reach out to the […]
I spend the majority of my time with customers helping them get more out of Oracle Marketing Cloud (Previously known as Eloqua). These conversations are centered around Customer Experience (CX) in the context of prospects and customers. Email and landing pages are at the core of those conversations.
We all have skills and expertise that can be used to support one or more of the many not-for-profit organisations in our community. Over the past few years, my partner and I have supported two such organisations helping them with the development of a CRM and a digital marketing plan to enhance their online presence. This blog post explores how we’ve done this.
The Christmas season brings a risk of inappropriate social media posts, at the end of the day you’re the one that’s in control – hopefully. However, posting to Social Media properties using your company account can bring a whole world of pain. Read further to discover how an understanding of the law, may help motivate you to be a little more careful this holiday season.
Over the past 12 months I’ve had to build a number of joint campaigns with our various business partners at work. I’m at a point now where I have a range of templates in place to help speed the process along. I wanted to share a few tips I’ve picked up along the way to help make the process easier and where possible, faster.
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
On a previous visit, about five months ago, we developed a campaign to target those members whose membership had lapsed but for less than 90 days. They refer to this as the “grace” period where they still offer services to the member even though their membership has lapsed.
The campaign was designed to get their lapsed members to renew. We developed a Segment within Eloqua to identify members whose membership has lapsed, but not for greater than 90 days.
Part of the challenge of finding the right person is seeing in that person, the ability to grow into the role you have available.
For me this had to be someone who could engage easily with people, was keen to learn the technology – in this case Oracle Eloqua Marketing Cloud.
Starting any new job brings its’ own set of challenges. For me, this meant brushing up on my Eloqua knowledge.
I’d used Eloqua 9 previously when I was at Ernst & Young. Since then, Eloqua had released Eloqua 10, a completely new platform with a radical new HTML 5 interface.
The highlight for me personally has been the interaction with some amazing marketers, helping them get more from Eloqua and working to ensure it helps them deliver a superior CX (Customer Experience) while supporting the Sales team with better qualified leads.