The Australian Communications and Media Authority (ACMA) recently issued an infringement notice for AU$1,003,800, the biggest fine the regulator has ever issued*. Does the consumer have some responsibility in this process? I think they do. Personally, I don’t believe the “customer is always right”. That statement is ludicrous when you really take it apart. Some people will cringe at my view. It’s a sentiment largely pushed from the US and has permeated its’ way around the western world.
The process of testing any type of technology means you need to have a good understanding of how that technology works. Should you choose to test your Eloqua campaigns, there are a few things you should consider and also understand.
Are you new to hosting webinars? If you’ve found yourself thrown into hosting webinars, I have some tips for you. I’ve been hosting a monthly webinar for almost three years and I’ve learnt quite a few things along the way. Overview Webinars have long been a valuable tool helping you reach a large audience with […]
I had an interesting experience recently. I was sitting with a new client that we had nurtured and they had invested in Oracle Marketing Cloud Eloqua. I was delivering some coaching and I invited them to join our Eloqua user Group. As the client was filling in the form and then received her confirmation email, […]
The Eloqua Campaign Canvas is your key asset helping design & deliver a more tailored & personalised Customer Experience (CX). However, continuing to ‘send emails’ as you always have, e.g. with your previous email systems, will not deliver the results you’re likely expecting.
If 2020 feels like a career change is just what you need, then it’s worthwhile understanding which jobs are in demand. In Linkedin’s recent 2020 Emerging Jobs Report Australia, as reported in news.com.au, you’ll find the #3 job is Marketing Automation Specialist.
Providing engaging content is one part of the plan. You also need to think through the user experience and how you’re going provide the content needed to respond to people’s preferences.
I met with a client recently and was a little distressed at some of the incorrect assumptions they’d made about Eloqua and specific functionality they weren’t aware of. It developed into an interesting discussion, I’ve tried to capture some of that discussion here.
I recently downloaded the Litmus 2018 State of Email Report. I’ve summarised the key points I believe are important for Modern Marketers and provided some context for Oracle Marketing Cloud Eloqua customers that they may want to review as they move forward with their campaigns in 2018.
There are no shortage of blog posts and people sharing their views on the e.g. “3 big trends” in CX, marketing automation and other related topics for 2018. My frustration is that there are few examples from the B2B world. Given I spend 90% of my time with organisations selling to other businesses I thought […]