How will the remainder of 2020 shape up and what long term changes can we expect? Does Marketing Automation have a role to play in this new normal? I think it does, I’ve outlined my thoughts below.
2020 has certainly taken us all in a direction that none of us could have imagined. I’ve been WFH (working from home) for almost four months at this point. I have my first work related face-to-face meeting this coming week at the office, there will be just four of us with two joining by ZOOM.
The Australian Communications and Media Authority (ACMA) recently issued an infringement notice for AU$1,003,800, the biggest fine the regulator has ever issued*. Does the consumer have some responsibility in this process? I think they do. Personally, I don’t believe the “customer is always right”. That statement is ludicrous when you really take it apart. Some people will cringe at my view. It’s a sentiment largely pushed from the US and has permeated its’ way around the western world.
I had an interesting experience recently. I was sitting with a new client that we had nurtured and they had invested in Oracle Marketing Cloud Eloqua. I was delivering some coaching and I invited them to join our Eloqua user Group. As the client was filling in the form and then received her confirmation email, […]
The Eloqua Campaign Canvas is your key asset helping design & deliver a more tailored & personalised Customer Experience (CX). However, continuing to ‘send emails’ as you always have, e.g. with your previous email systems, will not deliver the results you’re likely expecting.
If 2020 feels like a career change is just what you need, then it’s worthwhile understanding which jobs are in demand. In Linkedin’s recent 2020 Emerging Jobs Report Australia, as reported in news.com.au, you’ll find the #3 job is Marketing Automation Specialist.
Providing engaging content is one part of the plan. You also need to think through the user experience and how you’re going provide the content needed to respond to people’s preferences.
I met with a client recently and was a little distressed at some of the incorrect assumptions they’d made about Eloqua and specific functionality they weren’t aware of. It developed into an interesting discussion, I’ve tried to capture some of that discussion here.