Providing engaging content is one part of the plan. You also need to think through the user experience and how you’re going provide the content needed to respond to people’s preferences.
I met with a client recently and was a little distressed at some of the incorrect assumptions they’d made about Eloqua and specific functionality they weren’t aware of. It developed into an interesting discussion, I’ve tried to capture some of that discussion here.
I recently downloaded the Litmus 2018 State of Email Report. I’ve summarised the key points I believe are important for Modern Marketers and provided some context for Oracle Marketing Cloud Eloqua customers that they may want to review as they move forward with their campaigns in 2018.
There are no shortage of blog posts and people sharing their views on the e.g. “3 big trends” in CX, marketing automation and other related topics for 2018. My frustration is that there are few examples from the B2B world. Given I spend 90% of my time with organisations selling to other businesses I thought […]
I think the question “Is Eloqua easy to use” is probably the wrong question. As with any software platform, with the right training and an understanding of digital marketing, you’ll get the most from the platform. As it happens, I think Eloqua is easy to use. It manages to take a complex range of options and simplify them through an elegant graphical interface.
We all have skills and expertise that can be used to support one or more of the many not-for-profit organisations in our community. Over the past few years, my partner and I have supported two such organisations helping them with the development of a CRM and a digital marketing plan to enhance their online presence. This blog post explores how we’ve done this.
Part of the challenge of finding the right person is seeing in that person, the ability to grow into the role you have available.
For me this had to be someone who could engage easily with people, was keen to learn the technology – in this case Oracle Eloqua Marketing Cloud.
Starting any new job brings its’ own set of challenges. For me, this meant brushing up on my Eloqua knowledge.
I’d used Eloqua 9 previously when I was at Ernst & Young. Since then, Eloqua had released Eloqua 10, a completely new platform with a radical new HTML 5 interface.
The highlight for me personally has been the interaction with some amazing marketers, helping them get more from Eloqua and working to ensure it helps them deliver a superior CX (Customer Experience) while supporting the Sales team with better qualified leads.
The new year seems to motivate change within some people. For some Modern Marketers it’s time to have some downtime and plan for the coming year. For the B2C Modern Marketer it’s a very busy time with post-Christmas sales. I spent this past week with three Eloqua customers in Melbourne, each meeting was slightly […]