As a business owner or CMO, you need to know exactly who has access to your social properties and your website. You need to be clear about access levels and you need to know who can post on behalf of your brand. This post provides some things for you to ponder about when it comes to digital security at your organisation.
Some of us will manage social media properties, perhaps just a few or perhaps hundreds. You will hopefully already have in place strong policies to ensure people engage in a civilised way.
Marketing Automation forces certain changes within today’s marketing teams. This blog post covers some of my observations around changes to the team and the need to focus on a few key areas for success, data quality being one of the significant one.
Derek ⋅ Derek's Blog, Marketing Team ⋅ Content Marketing, Curated Content, E&Y, Eloqua, Ernst & Young, Hugh MacFarlane, Lead Nurturing, Marketing Qualified Leads, MQL, Oracle Marketing Cloud, The Leaky Funnel ⋅ 0 Comments
Have you been tasked with developing a lead nurturing campaign? Me too, my notes may save you some time.
In the world of Marketing, the idea of “conversion” needs to be much more than someone submitting a form. In the world of Sales, conversion is a prospect who becomes a customer because they’ve signed on the dotted line. How can Marketing support this process and help progress buyers on their journey?
When planning for a new year, one aspect I find that helps me focus my energies is the range of Insight reports I have access to with Oracle Marketing Cloud Eloqua.
V-Blogging was one of my 2015 NY resolutions. If I listen to #Ellen, I shouldn’t make any resolutions for 2016 until I achieve the 2015 resolutions. Let’s go.
I started my own blog in order to capture things I’ve learnt along the way, primarily from a work point of view. However, a blog serves many purposes. I was in a meeting with a customer the other day and they googled a question about Eloqua and the first listing was my blog – who would have thought. Start blogging today, we all have so much to share.
Lead scoring is a must focus for any Modern Marketer. This process is made easier for Eloqua users by using the Lead Score Model builder. This post provides some tips for users.
This past week I spent two days with members of the Not-for-Profit industry at the annual Fundraising Institute Australia conference in Brisbane. My Noosa plans got postponed due to cyclone Marcia, but I managed to stay with some friends in New Farm where I’ve started on a campaign to reach out to the people we […]