The Australian Communications and Media Authority (ACMA) recently issued an infringement notice for AU$1,003,800, the biggest fine the regulator has ever issued*. Does the consumer have some responsibility in this process? I think they do. Personally, I don’t believe the “customer is always right”. That statement is ludicrous when you really take it apart. Some people will cringe at my view. It’s a sentiment largely pushed from the US and has permeated its’ way around the western world.
We understand through various shopping research reports and possibly our own buying habits, that the way we buy has changed. That’s a given. I stumbled across this TEDx video with Devora Rogers from the US-based organisation INMAR Commerce Networks. The concept of a ‘journey’ buyers make is something I’ve been working with for years. However […]