In the world of Marketing, the idea of “conversion” needs to be much more than someone submitting a form. In the world of Sales, conversion is a prospect who becomes a customer because they’ve signed on the dotted line. How can Marketing support this process and help progress buyers on their journey?
Since 1999 I’ve worked with customers around CRM platforms and Marketing Automation platforms. When integrated, it’s a match made in “data heaven”. However, there are some traps and considerations to take into account along the way. In this blog post, I want to try and save you some time and set you up for success.
Over the past 12 months I’ve had to build a number of joint campaigns with our various business partners at work. I’m at a point now where I have a range of templates in place to help speed the process along. I wanted to share a few tips I’ve picked up along the way to help make the process easier and where possible, faster.
We read constantly of the changes in buyer behaviour and for most of us in the Marketing world, especially Digital Marketers, we see it happening. However, this past week I had my 15-year-old niece and a girlfriend visiting for the Easter school holidays. They’re from Adelaide, South Australia. Over this past week, I’ve seen first […]
This past week I presented to a group of Salesforce users at the Sydney Salesforce User Group. We discussed Marketing Automation and helped them understand how Oracle Eloqua Marketing Cloud was a great solution. I’m a little biased of course. In the course of the morning the discussion came up of fields and the data […]
A refreshing approach to CRM & The User Experience We moved to what I understand is Release 7 of the Oracle Sales Cloud (Fusion CRM) application this week at work. I have to say from the outset, I really like it. The new Simplified User Interface is a really nice touch. It looks the same […]
In their 1997 book “The Power of Alignment“, Labovitz & Rosansky outlined a number of ideas to help organisations work towards improved alignment. Keep in mind this was back when books were made of paper and weren’t PDF’s that you could download from an iBookstore! In the closing pages of chapter two “Staying Centred – […]
The ability to capture video interactions with prospects and clients is becoming more and more common. In a discussion with a friend who just moved back from the US, she said it’s very difficult to get travel approvals for most sales people. This means you have video conference as your next best tool. This doesn’t […]
Choosing a CRM I’ve made it no secret that I work for an Oracle reseller and salesforce.com implementor, CRMNow in North Sydney, Australia. In my role at the Marketing Director I get involved with the sales team in their selling efforts while also working on our own lead generation activities. Those activities generally include social […]