As a business owner or CMO, you need to know exactly who has access to your social properties and your website. You need to be clear about access levels and you need to know who can post on behalf of your brand. This post provides some things for you to ponder about when it comes to digital security at your organisation.
The Christmas season brings a risk of inappropriate social media posts, at the end of the day you’re the one that’s in control – hopefully. However, posting to Social Media properties using your company account can bring a whole world of pain. Read further to discover how an understanding of the law, may help motivate you to be a little more careful this holiday season.
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
We read constantly of the changes in buyer behaviour and for most of us in the Marketing world, especially Digital Marketers, we see it happening. However, this past week I had my 15-year-old niece and a girlfriend visiting for the Easter school holidays. They’re from Adelaide, South Australia. Over this past week, I’ve seen first […]
You never know where you’re going to turn up online. Late last year I had a frantic call from a friend. She was sitting in her doctor’s surgery flicking through a trashy magazine. She let out an audible gasp just as she was called into see her doctor. She ripped the page below out of […]
Maybe you’re a social media manager, or a CEO or a marketing director. Social will mean different things to each of you. I spent an afternoon recently with the team from Oracle and I’ve learnt a few things that I wanted to share. Organisations have an opportunity to use Social Media in a range of […]
Well I can feel some darts being thrown my way by the social media enthusiasts. I think it’s never the right approach to push something as a solution without really understanding the problem. So, in that context, Social Media is not the solution. Let’s work to understand the business problem and then determine the solution. […]
It’s easy to get a little over excited about Social Media. We understand from the chart below that email still drives more referral traffic than social. Considerations The flip side of the data above is the 331% year on year growth of social media as referral traffic. As you plan your campaigns keep both email […]