FIA Conference 2015 Deeper Smarter Engagement Derek Bell Claire Wytcherley 660pxl – 22

Derek Bell

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 25 years. He's consulted to companies in Australia and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees Marketing Automation, CRM and Social as CX enablers and not solutions in and of themselves. The greatest success comes when you have access to all stages of the buyer's journey and can act on that data.

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