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		<title>Derek Bell | The Eloqua Guy</title>
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			<title>Generative AI content needs soul, not prompts</title>
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			<title>Marketing Automation Specialist, the #3 in-demand job for 2020.</title>
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			<title>Take time to think about your CX</title>
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			<title>A Guide to testing your Eloqua Campaign Canvas</title>
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			<title>Managing your own brand</title>
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			<title>Why a “Human-in-the-Loop” still matters for GenAI marketing copy</title>
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			<title>How about consumers take some ownership</title>
			<pubDate><![CDATA[Mon, 05 Oct 2026 12:15:42 +0000]]></pubDate>
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			<title>Your Preference Centre needs to be more than a way to unsubscribe.</title>
			<pubDate><![CDATA[Mon, 05 Oct 2026 02:10:10 +0000]]></pubDate>
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			<title>Marketing Automation Platform Selection: Audience, Value, and Integrations</title>
			<pubDate><![CDATA[Mon, 05 Oct 2026 02:00:51 +0000]]></pubDate>
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			<title>Eloqua Personas for Segmentation, Dynamic Content, and AI Optimisation</title>
			<pubDate><![CDATA[Mon, 05 Oct 2026 01:55:30 +0000]]></pubDate>
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			<title>LGBTQIA+ Inclusion in the Workplace: Practical Steps for Teams</title>
			<pubDate><![CDATA[Sun, 04 Oct 2026 08:34:04 +0000]]></pubDate>
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			<title>AI Tool Fatigue: A reality check for marketers</title>
			<pubDate><![CDATA[Sun, 04 Oct 2026 07:13:55 +0000]]></pubDate>
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			<pubDate><![CDATA[Sun, 04 Oct 2026 01:38:49 +0000]]></pubDate>
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			<title>Segment Marketing with Oracle Eloqua</title>
			<pubDate><![CDATA[Sun, 06 Sep 2026 14:43:25 +0000]]></pubDate>
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			<guid><![CDATA[https://derekbell.com.au/2020/08/how-can-marketing-automation-help-with-the-new-normal/]]></guid>
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			<title>How can Marketing Automation help with the new normal?</title>
			<pubDate><![CDATA[Sun, 06 Sep 2026 14:14:29 +0000]]></pubDate>
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			<title>Why Marketing Automation?</title>
			<pubDate><![CDATA[Sun, 06 Sep 2026 14:07:15 +0000]]></pubDate>
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			<link><![CDATA[https://derekbell.com.au/2021/07/is-a-b-testing-still-a-thing-are-b2b-marketers-really-doing-it/]]></link>
			<title>Is A/B testing still a thing? Are B2B marketers really doing it?</title>
			<pubDate><![CDATA[Sun, 06 Sep 2026 10:31:54 +0000]]></pubDate>
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			<title>Blog</title>
			<pubDate><![CDATA[Sun, 06 Sep 2026 10:23:22 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/2018/07/when-you-dont-know-what-you-dont-know/]]></guid>
			<link><![CDATA[https://derekbell.com.au/2018/07/when-you-dont-know-what-you-dont-know/]]></link>
			<title>When you don&#8217;t know what you don&#8217;t know</title>
			<pubDate><![CDATA[Sun, 06 Sep 2026 10:20:02 +0000]]></pubDate>
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					<item>
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			<link><![CDATA[https://derekbell.com.au/client-engagement/sales/]]></link>
			<title>Sales</title>
			<pubDate><![CDATA[Thu, 03 Sep 2026 23:01:24 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/2025/02/designing-a-lead-nurture-campaign-with-oracle-eloqua/]]></guid>
			<link><![CDATA[https://derekbell.com.au/2025/02/designing-a-lead-nurture-campaign-with-oracle-eloqua/]]></link>
			<title>Designing a Lead Nurture campaign with Oracle Eloqua</title>
			<pubDate><![CDATA[Sun, 02 Aug 2026 12:38:42 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/2023/01/quality-data-essential-to-personalisation-that-connects/]]></guid>
			<link><![CDATA[https://derekbell.com.au/2023/01/quality-data-essential-to-personalisation-that-connects/]]></link>
			<title>Quality data essential to personalisation that connects</title>
			<pubDate><![CDATA[Sun, 02 Aug 2026 12:20:22 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/2022/03/personalisation-tips-for-eloqua-users/]]></guid>
			<link><![CDATA[https://derekbell.com.au/2022/03/personalisation-tips-for-eloqua-users/]]></link>
			<title>Personalisation tips for Eloqua users</title>
			<pubDate><![CDATA[Sun, 02 Aug 2026 12:15:57 +0000]]></pubDate>
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			<guid><![CDATA[https://derekbell.com.au/client-engagement/customer-experience/]]></guid>
			<link><![CDATA[https://derekbell.com.au/client-engagement/customer-experience/]]></link>
			<title>Customer Experience</title>
			<pubDate><![CDATA[Mon, 20 Jul 2026 07:52:50 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/technology-options/oracle-cloud-solutions/]]></guid>
			<link><![CDATA[https://derekbell.com.au/technology-options/oracle-cloud-solutions/]]></link>
			<title>Oracle CX, through a marketer’s lens</title>
			<pubDate><![CDATA[Sun, 19 Jul 2026 10:51:51 +0000]]></pubDate>
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			<guid><![CDATA[https://derekbell.com.au/map/]]></guid>
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			<title>Map</title>
			<pubDate><![CDATA[Sun, 19 Jul 2026 10:41:46 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/about/]]></guid>
			<link><![CDATA[https://derekbell.com.au/about/]]></link>
			<title>About Derek</title>
			<pubDate><![CDATA[Sun, 19 Jul 2026 10:37:58 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://derekbell.com.au/client-engagement/effective-marketing-ai/]]></guid>
			<link><![CDATA[https://derekbell.com.au/client-engagement/effective-marketing-ai/]]></link>
			<title>The 5 Disciplines of Effective Marketing in the age of AI</title>
			<pubDate><![CDATA[Sun, 19 Jul 2026 09:55:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://derekbell.com.au/2023/07/structured-thinking-to-help-personalise-your-next-event-using-marketing-automation/]]></guid>
			<link><![CDATA[https://derekbell.com.au/2023/07/structured-thinking-to-help-personalise-your-next-event-using-marketing-automation/]]></link>
			<title>Personalise your next event registration campaign with these simple tips.</title>
			<pubDate><![CDATA[Fri, 17 Jul 2026 12:56:33 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://derekbell.com.au/2023/07/how-lead-nurturing-campaigns-marketing-automation-can-revolutionise-your-b2b-sales/]]></guid>
			<link><![CDATA[https://derekbell.com.au/2023/07/how-lead-nurturing-campaigns-marketing-automation-can-revolutionise-your-b2b-sales/]]></link>
			<title>How Lead Nurturing campaigns &#038; Marketing Automation can revolutionise your B2B sales</title>
			<pubDate><![CDATA[Fri, 17 Jul 2026 12:50:01 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://derekbell.com.au/2023/11/sales-marketing-unification-a-paradigm-shift-for-business-growth/]]></guid>
			<link><![CDATA[https://derekbell.com.au/2023/11/sales-marketing-unification-a-paradigm-shift-for-business-growth/]]></link>
			<title>Sales &#038; Marketing Unification: A paradigm shift for business growth</title>
			<pubDate><![CDATA[Fri, 17 Jul 2026 12:34:11 +0000]]></pubDate>
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			<title>FAQ Heading</title>
			<pubDate><![CDATA[Fri, 17 Jul 2026 12:06:29 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/eloqua-for-dummies/chapter-4-event-registration/]]></guid>
			<link><![CDATA[https://derekbell.com.au/eloqua-for-dummies/chapter-4-event-registration/]]></link>
			<title>Chapter 4 | Event Registration</title>
			<pubDate><![CDATA[Sun, 12 Jul 2026 13:56:45 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/eloqua-for-dummies/chapter-3-segments/]]></guid>
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			<title>Chapter 3 | Segments</title>
			<pubDate><![CDATA[Sun, 12 Jul 2026 13:51:54 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/eloqua-for-dummies/chapter-two/]]></guid>
			<link><![CDATA[https://derekbell.com.au/eloqua-for-dummies/chapter-two/]]></link>
			<title>Chapter 2 | Components</title>
			<pubDate><![CDATA[Sun, 12 Jul 2026 13:51:03 +0000]]></pubDate>
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					<item>
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			<link><![CDATA[https://derekbell.com.au/eloqua-for-dummies/start-here/]]></link>
			<title>Start here</title>
			<pubDate><![CDATA[Sun, 12 Jul 2026 13:50:05 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/eloqua-for-dummies/]]></guid>
			<link><![CDATA[https://derekbell.com.au/eloqua-for-dummies/]]></link>
			<title>Eloqua for Dummies</title>
			<pubDate><![CDATA[Sun, 12 Jul 2026 13:48:53 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/technology-options/salesforce-com-for-nfp/]]></guid>
			<link><![CDATA[https://derekbell.com.au/technology-options/salesforce-com-for-nfp/]]></link>
			<title>CRM for Not-for-Profit Organisations</title>
			<pubDate><![CDATA[Sun, 12 Jul 2026 13:12:56 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://derekbell.com.au/technology-options/tips-for-not-for-profit/]]></guid>
			<link><![CDATA[https://derekbell.com.au/technology-options/tips-for-not-for-profit/]]></link>
			<title>Tips for Not-for-Profit</title>
			<pubDate><![CDATA[Sun, 12 Jul 2026 13:11:35 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/eloqua-for-dummies/chapter-one/]]></guid>
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			<title>Chapter 1 | Campaign Canvas</title>
			<pubDate><![CDATA[Sun, 12 Jul 2026 12:27:46 +0000]]></pubDate>
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			<link><![CDATA[https://derekbell.com.au/tbuilder-layout-part/mobile-menu/]]></link>
			<title>Mobile Menu</title>
			<pubDate><![CDATA[Thu, 09 Jul 2026 11:59:54 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/tbuilder-layout-part/disclaimer-marketing-cube/]]></guid>
			<link><![CDATA[https://derekbell.com.au/tbuilder-layout-part/disclaimer-marketing-cube/]]></link>
			<title>Disclaimer: Marketing Cube</title>
			<pubDate><![CDATA[Thu, 09 Jul 2026 11:55:02 +0000]]></pubDate>
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			<link><![CDATA[https://derekbell.com.au/contact-us-2/]]></link>
			<title>Contact Us</title>
			<pubDate><![CDATA[Sun, 09 Mar 2025 06:53:08 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://derekbell.com.au/technology-options/]]></guid>
			<link><![CDATA[https://derekbell.com.au/technology-options/]]></link>
			<title>Technology Options</title>
			<pubDate><![CDATA[Sun, 09 Mar 2025 06:35:31 +0000]]></pubDate>
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