It’s time to redo the Nurturing Campaign
Have you been tasked with developing a lead nurturing campaign? Me too, my notes may save you some time.
Content Marketing
One idea for Content, it’s just a matter of asking a few questions
The development of content to support your marketing efforts can seem a huge challenge. In this blog post I’ve outlined a couple of ideas for the development of content that can come about from the simplest of ideas.
Tips for NFP’s, your data & donors, supporters & engagement
Some background This past week I spent two days with members of the Not-for-Profit industry at the annual Fundraising Institute Australia conference in Brisbane. My Noosa plans got postponed due to cyclone Marcia, but I managed to stay with some friends in New Farm where I’ve started on a campaign to reach out to the […]
Content Marketing doesn’t have to be a challenge
We can deliver campaign after a campaign, but a content marketing strategy needs to form part of our overall strategy. I found some great tools form eConsultancy to help deliver the consistency we all seek.
Content Marketing – Start Here
This past week I met with a publishing customer using Oracle Marketing Cloud (Eloqua). The team from Oracle joined us at this meeting to demonstrate Oracle Content Marketing. I’d previously had a conversation with our customer and asked them if the following resonated with them…
43% of Australian Marketers Do Not Have a Content Strategy
How’s Your Content Strategy Looking? Recent research from the Content Marketing Institute, ADMA and King Content tells us that 93% of Australian marketers are using content marketing. So if you’re a marketer reading this blog post, there’s a good change you’re using content marketing. However, how confident are you in the execution of your content […]