In the world of Marketing, the idea of “conversion” needs to be much more than someone submitting a form. In the world of Sales, conversion is a prospect who becomes a customer because they’ve signed on the dotted line. How can Marketing support this process and help progress buyers on their journey?
Since 1999 I’ve worked with customers around CRM platforms and Marketing Automation platforms. When integrated, it’s a match made in “data heaven”. However, there are some traps and considerations to take into account along the way. In this blog post, I want to try and save you some time and set you up for success.
This past week I presented to a group of Salesforce users at the Sydney Salesforce User Group. We discussed Marketing Automation and helped them understand how Oracle Eloqua Marketing Cloud was a great solution. I’m a little biased of course. In the course of the morning the discussion came up of fields and the data […]
There’s plenty of advice out there for those Modern Marketers who want to build nurturing campaigns. I recently facilitated a Meetup for marketers to provide them with a process to build a “Lead Nurturing Campaign”. Here’s some insight from what talked about. Who are you Nurturing? This is the best place to start, but not […]
It’s easy for various business owners to tell marketing to send an email. That’s all it is, it’s just an email, get it out today! Well, good marketers understand execution without strategy is about as effective as winking at someone in the dark. Given today’s technology and the ease of executing, it’s easy to make […]
It’s easy to get a little over excited about Social Media. We understand from the chart below that email still drives more referral traffic than social. Considerations The flip side of the data above is the 331% year on year growth of social media as referral traffic. As you plan your campaigns keep both email […]
The ability to capture video interactions with prospects and clients is becoming more and more common. In a discussion with a friend who just moved back from the US, she said it’s very difficult to get travel approvals for most sales people. This means you have video conference as your next best tool. This doesn’t […]