A couple of weeks ago, a customer told me she had passed on our details to a previous colleague and good friend. This friend is head of marketing at an organisation and is looking to understand how Marketing Automation can help them achieve their business goals.
Real time delivery of data is the key to a better Customer Experience (CX) Over the past month I’ve had at least 4 conversations with prospects about integration and ongoing conversations with customers about their existing integration. Each of these conversations focus around Oracle Eloqua Marketing Cloud and their CRM or other enterprise systems. Why […]
I’ve spent three days with Oracle this week focussing on Oracle Marketing Cloud. 18 months ago, that was Eloqua. Today and US$3B dollars later it’s much more. It’s Oracle Social Relationship Management, it’s Oracle Content Management and when the paperwork is signed and sealed, it will be Oracle something…. at the moment it’s BlueKai – […]
The new year seems to motivate change within some people. For some Modern Marketers it’s time to have some downtime and plan for the coming year. For the B2C Modern Marketer it’s a very busy time with post-Christmas sales. I spent this past week with three Eloqua customers in Melbourne, each meeting was slightly […]
Then engage with them at the right time Having the ability to engage with a buyer on their terms, when they want to hear from you is becoming the expectation of many B2B buyers. B2C buyers may still find this process a little spooky, but there are ways to make it less spooky. By tracking […]
When new customers or staff come on board, it’s easy to assume they’ll make their own way. It’s likely your organisation has a series of resources that would be valuable to these new folks, however finding these resources can be a challenge. Have you thought about creating a campaign to introduce them to what you […]