The Australian Communications and Media Authority (ACMA) recently issued an infringement notice for AU$1,003,800, the biggest fine the regulator has ever issued*. Does the consumer have some responsibility in this process? I think they do. Personally, I don’t believe the “customer is always right”. That statement is ludicrous when you really take it apart. Some people will cringe at my view. It’s a sentiment largely pushed from the US and has permeated its’ way around the western world.
A couple of weeks ago, a customer told me she had passed on our details to a previous colleague and good friend. This friend is head of marketing at an organisation and is looking to understand how Marketing Automation can help them achieve their business goals.
On a previous visit, about five months ago, we developed a campaign to target those members whose membership had lapsed but for less than 90 days. They refer to this as the “grace” period where they still offer services to the member even though their membership has lapsed.
The campaign was designed to get their lapsed members to renew. We developed a Segment within Eloqua to identify members whose membership has lapsed, but not for greater than 90 days.
Part of the challenge of finding the right person is seeing in that person, the ability to grow into the role you have available.
For me this had to be someone who could engage easily with people, was keen to learn the technology – in this case Oracle Eloqua Marketing Cloud.
Real time delivery of data is the key to a better Customer Experience (CX) Over the past month I’ve had at least 4 conversations with prospects about integration and ongoing conversations with customers about their existing integration. Each of these conversations focus around Oracle Eloqua Marketing Cloud and their CRM or other enterprise systems. Why […]
I’ve spent three days with Oracle this week focussing on Oracle Marketing Cloud. 18 months ago, that was Eloqua. Today and US$3B dollars later it’s much more. It’s Oracle Social Relationship Management, it’s Oracle Content Management and when the paperwork is signed and sealed, it will be Oracle something…. at the moment it’s BlueKai – […]
I pose this question for a number of reasons. It’s my job, so I thought I’d try and articulate it. Many organisations are beginning to see the need to formalise this type of role. There’s significant benefit to your organisation by ensuring the success of your customers. It’s my Job! In mid 2013 I started […]
The new year seems to motivate change within some people. For some Modern Marketers it’s time to have some downtime and plan for the coming year. For the B2C Modern Marketer it’s a very busy time with post-Christmas sales. I spent this past week with three Eloqua customers in Melbourne, each meeting was slightly […]
Then engage with them at the right time Having the ability to engage with a buyer on their terms, when they want to hear from you is becoming the expectation of many B2B buyers. B2C buyers may still find this process a little spooky, but there are ways to make it less spooky. By tracking […]