The process of testing any type of technology means you need to have a good understanding of how that technology works. Should you choose to test your Eloqua campaigns, there are a few things you should consider and also understand. Understanding the Logic The best advice I was ever given about the Eloqua Campaign Canvas […]
Are you new to hosting webinars? If you’ve found yourself thrown into hosting webinars, I have some tips for you. I’ve been hosting a monthly webinar for almost three years and I’ve learnt quite a few things along the way. Overview Webinars have long been a valuable tool helping you reach a large audience with […]
If 2020 feels like a career change is just what you need, then it’s worthwhile understanding which jobs are in demand. In Linkedin’s recent 2020 Emerging Jobs Report Australia, as reported in news.com.au, you’ll find the #3 job is Marketing Automation Specialist.
Providing engaging content is one part of the plan. You also need to think through the user experience and how you’re going provide the content needed to respond to people’s preferences.
Marketing Automation forces certain changes within today’s marketing teams. This blog post covers some of my observations around changes to the team and the need to focus on a few key areas for success, data quality being one of the significant one.
When planning for a new year, one aspect I find that helps me focus my energies is the range of Insight reports I have access to with Oracle Marketing Cloud Eloqua.
V-Blogging was one of my 2015 NY resolutions. If I listen to #Ellen, I shouldn’t make any resolutions for 2016 until I achieve the 2015 resolutions. Let’s go.
A couple of weeks ago, a customer told me she had passed on our details to a previous colleague and good friend. This friend is head of marketing at an organisation and is looking to understand how Marketing Automation can help them achieve their business goals.
It’s often cited as one of the major frustrations for marketers – to much data! We’ve gone from very little, to being overwhelmed in the space of 5 or so years. Here’s some tips for Modern Marketers.