marketing automation

How can Marketing Automation help with the new normal?

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How will the remainder of 2020 shape up and what long term changes can we expect? Does Marketing Automation have a role to play in this new normal? I think it does, I’ve outlined my thoughts below.

2020 has certainly taken us all in a direction that none of us could have imagined. I’ve been WFH (working from home) for almost four months at this point. I have my first work related face-to-face meeting this coming week at the office, there will be just four of us with two joining by ZOOM.

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The Changing Face of Marketing

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Marketing Automation forces certain changes within today’s marketing teams. This blog post covers some of my observations around changes to the team and the need to focus on a few key areas for success, data quality being one of the significant one.

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Critical considerations for a Marketer & their CRM

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Since 1999 I’ve worked with customers around CRM platforms and Marketing Automation platforms. When integrated, it’s a match made in “data heaven”. However, there are some traps and considerations to take into account along the way. In this blog post, I want to try and save you some time and set you up for success.

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Tips for NFP’s, your data & donors, supporters & engagement

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Some background This past week I spent two days with members of the Not-for-Profit industry at the annual Fundraising Institute Australia conference in Brisbane. My Noosa plans got postponed due to cyclone Marcia, but I managed to stay with some friends in New Farm where I’ve started on a campaign to reach out to the […]

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Finding the right person for a Customer Success role

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Part of the challenge of finding the right person is seeing in that person, the ability to grow into the role you have available.

For me this had to be someone who could engage easily with people, was keen to learn the technology – in this case Oracle Eloqua Marketing Cloud.

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Automation is great, but does it add value?

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This past week I presented to a group of Salesforce users at the Sydney Salesforce User Group. We discussed Marketing Automation and helped them understand how Oracle Eloqua Marketing Cloud was a great solution. I’m a little biased of course. In the course of the morning the discussion came up of fields and the data […]

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Before you hit send, you need to have a strategy.

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It’s easy for various business owners to tell marketing to send an email. That’s all it is, it’s just an email, get it out today! Well, good marketers understand execution without strategy is about as effective as winking at someone in the dark. Given today’s technology and the ease of executing, it’s easy to make […]

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