Menu

marketing automation

How can Marketing Automation help with the new normal?

,

FEATURED-IMAGE-Marketing-Automation-new-normal-1200x675pxl

How will the remainder of 2020 shape up and what long term changes can we expect? Does Marketing Automation have a role to play in this new normal? I think it does, I’ve outlined my thoughts below.

2020 has certainly taken us all in a direction that none of us could have imagined. I’ve been WFH (working from home) for almost four months at this point. I have my first work related face-to-face meeting this coming week at the office, there will be just four of us with two joining by ZOOM.

Read Further

The Changing Face of Marketing

masken

Marketing Automation forces certain changes within today’s marketing teams. This blog post covers some of my observations around changes to the team and the need to focus on a few key areas for success, data quality being one of the significant one.

Read Further

Finding the right person for a Customer Success role

petr-sevcovic-qE1jxYXiwOA-unsplash

Part of the challenge of finding the right person is seeing in that person, the ability to grow into the role you have available.

For me this had to be someone who could engage easily with people, was keen to learn the technology – in this case Oracle Eloqua Marketing Cloud.

Read Further

Automation is great, but does it add value?

,

FEATURED IMAGE Sales Funnel 200x200pxl

This past week I presented to a group of Salesforce users at the Sydney Salesforce User Group. We discussed Marketing Automation and helped them understand how Oracle Eloqua Marketing Cloud was a great solution. I’m a little biased of course. In the course of the morning the discussion came up of fields and the data […]

Read Further

Before you hit send, you need to have a strategy.

,

It’s easy for various business owners to tell marketing to send an email. That’s all it is, it’s just an email, get it out today! Well, good marketers understand execution without strategy is about as effective as winking at someone in the dark. Given today’s technology and the ease of executing, it’s easy to make […]

Read Further