Over the past 12 months I’ve had to build a number of joint campaigns with our various business partners at work. I’m at a point now where I have a range of templates in place to help speed the process along. I wanted to share a few tips I’ve picked up along the way to help make the process easier and where possible, faster.
A refreshing approach to CRM & The User Experience We moved to what I understand is Release 7 of the Oracle Sales Cloud (Fusion CRM) application this week at work. I have to say from the outset, I really like it. The new Simplified User Interface is a really nice touch. It looks the same […]
We’re often so hell-bent on how we compare with other companies or the industry that we miss the opportunity to measure against our own data. Each client’s target audience is unique, their behaviour their own. Why not use your own data, compiled over time, to understand their digital behaviour.
Sitting at home this week and working on a blog post, I had an email from Scott Dorsey – Chairman, CEO & Co-Founder of ExactTarget hit my inbox at 11:45pm Sydney time. It was a done deal, salesforce.com were acquiring ExactTarget for US$2.5 billion. It was reminiscent for me of the Oracle announcement when they acquired Siebel Systems for […]
The inclusion of social media as part of the business has become a ‘must have’ and is no longer a ‘nice to have’. Are you ready to make that happen in your business? In conversations with prospects and clients, it’s clear to me that many Australian organisations of varying sizes are struggling to figure where […]