You never know where you’re going to turn up online. Late last year I had a frantic call from a friend. She was sitting in her doctor’s surgery flicking through a trashy magazine. She let out an audible gasp just as she was called into see her doctor. She ripped the page below out of […]
One of the biggest challenges marketers face today is the delivery of relevant content for prospects and customers. Content can serve many purposes, you may use it for lead nurturing or generation, education or as way to share best practices within your industry.